Tuesday, 3 February 2015
Inspiration - Life Insurance Advert
While researching similar films I came across this Thai life insurance advert about a husband looking after his wife who is suffering Alzheimer disease. The storyline coincides with own except that instead of the wife being diseased, she doesn't remember her husband instead. To me this is more painful than death and I suggested that we change the storyline to be more similar to the one displayed with the advert but the group decided that they wanted to stick with the idea we have currently.
Unlike the Up montage, this advert has dialogue with the husbands voice over taking us through the story instead of just a soundtrack. Although I think the advert is very well done, I feel that no dialogue is better suited to the short film that we are trying to achieve.
However I do like the constant flicker between past and present that shows the contrast of how they used to be and how they are today. This is also similar to what we want to do. The pictures and video that they show in the past are in black and white which helps show the audience the change in time. This is something I think that we should do in our own short film.
One of my favourite parts of the advert is the flicker from when the couple was dancing in the past to when they were dancing in the present. It was almost heartbreaking to watch and I would like to incorporate it into our idea somehow.
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Dialogue free is fine, but your pictures will need to work really hard so make sure you clarify your story and get a strong storyboard together. Consider using other sounds/music/atmos etc to help
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